This season, we're thrilled to introduce Andrew Bannecker—our new visual artist in residence—to New Victory audiences. Andrew creates the title treatments and key art for New Victory shows that form the basis of our season marketing and advertising campaigns—starting with the season brochure, due to land in member mailboxes any moment now!
At The New Vic, we've always strived for the brochure to be a piece of art itself—something that families can sit down and enjoy together—almost like a bedtime story, but one that gets you excited to go to the theater. Andrew's style captures feelings of anticipation and imagination, and it's very joyful. His art makes you smile, as does collaborating with him. Enjoy getting to know him a little better in this interview.
– Lauren Fitzgerald, Director of Marketing & Communications
"If something doesn't creep into a drawing that you're not prepared for, you might as well not have drawn it." – Edward Gorey
How do you go about creating a piece of art? Can you tell me more about your process?
It depends on the project. To start on New Vic art, I read briefs [created by the New Victory Marketing Department] that tell me what the show is about and what they're trying to convey. They send over reviews and videos and I get to know the world of the show with all these resources.
A look at the textures Andrew creates with paint before scanning them into his computer.
Then I just sit down in front of the computer and start drawing. An hour or two later my initial idea might be completely different. In my world, the work evolves fairly quickly. If nothing's happening, I go outside with some coffee, take a second outside to recharge, and usually when I come back things take off.
How has it been working with us so far?
Working at home in a studio is an isolated world so I don't really see a lot of my work get developed. So it's really nice to collaborate on a process. It's not "Here's your work, thank you, bye." With the New Vic, it's a collaboration and a partnership.
Can you tell us a little bit more about yourself?
I've been been a full time illustrator for about nine years now. I was an art director at an ad agency, just bopping around. Then one day I talked to an illustrator working on a campaign with me and I realized that THAT was what I wanted to do... only I couldn't draw. So I taught myself to draw. I worked as an art director during the day and was self taught at night. When I had enough work, I searched for an agency to take me. After a lot of rejection I found my current agency. Everything kinda took off with a bang. My first client was Starbucks in the UK right off the bat.
A look at one of Olivia's works in progress. You can follow Andrew on Instagram here!
Can you tell me about your kids? I hear your daughter has a desk next to yours.
Having a little person there working with you, it's enjoyable. It's always nice to have kids in the studio. Olivia's five and Noah's two and a half. I try to squeeze in some work when they're painting and glittering. Olivia's my tiny muse and my little art director... or critic. She loves to watch me work especially when I'm doing the New Vic stuff. When I'm working, I'll show her the screen and ask for feedback. Nine times out of ten she'll say, "Dad, I need you to print that out." Then she'll take out all of her glitter and her feathers and her markers and get to work. Then she'll come back to my computer and instruct me: "Daddy, I think this should be pink," or "This needs to sparkle."
She knows all of my clients, so once I make her changes, she asks, "Daddy, can you send these over to Lauren and Alexis [the New Victory's Marketing and Design Managers]?" I'll put it into the printer, pretend to send it, and after about five minutes she usually asks, "Do they like them? What do they want now?" I try to let her run with any creative impulses she might have. Some may call that bending over backwards, but I can't stifle something like that, right?
A few of the nautical items that heavily inspire Andrew's art alongside an initial sketch!
What's the biggest influence on your style [besides Olivia]?
I'm pretty obsessed with anything vintage and nautical. I collect antiques. My studio is filled with old glass beakers, wood, old puppets I got in Paris or anything else that strikes my fancy and inspires me.
What do you aim to convey with your artwork?
What I try to evoke is a human emotion. I may only draw waves and mountains. There's no people, but you can get a human emotion out of it. With my personal work, I'm known for my colors. My work is textural. Most of my work is on the computer, but I try to create work that doesn't look like it was drawn on the computer. I create all my textures organically with paint or charcoal and then I scan them in. I'm always trying to find new avenues and new ways to create.
What's the secret to your success?
For successful commercial artists, if you have a personal style just stick with it. I learned a lot of people can make triangle mountains, but it's my technique that makes it my own. If you go to Pinterest, you can find a million pieces of geometric art. But the way the artist can create their own style makes it unique.
Interested in the 2016-17 New Victory Season?
Make sure to follow us on Facebook for exciting updates on the upcoming season!