An independent, nonprofit organization, The New 42nd Street leads the dynamic evolution of the reinvented 42nd Street, cultivating a unique cultural and entertainment destination at the “Crossroads of the World.”   Download the New 42nd Street Press Kit.

In the early 1980s, West 42nd Street between 7th and 8th Avenues was a neglected stretch of urban decay. New York residents and visitors avoided the area, and a growing public concern compelled New York State and City to join forces to eradicate the blight. The New 42nd Street was established by these public entities in late 1990 to assume long-term responsibility for the block’s seven historic theaters—The Victory, Times Square, Selwyn, Lyric, Liberty, Empire and Apollo. With this 99-year lease came the obligation to not only restore these theaters, but to create a new entertainment district for the 21st Century.

One of the first documents that the staff and board of The New 42nd Street published was the 1991 “Plan for The New Victory Theater” which began: “The mission of The New 42nd Street is clear: it must reinvent life for the seven wonderful theaters under its jurisdiction, and in so doing recreate them as places of popular art and entertainment for the 21st century and beyond. The theaters must serve as a magnet, providing affordable entertainment to New York City residents and visitors of all ages, races and classes, and they should resound with life both day and night. In order to reanimate the theaters and the street they occupy, imagination and tenacity must be brought to bear.”

Aware of the risks involved, The New 42nd Street bravely chose the least desirable property under its aegis
the double-balconied 499-seat Victory Theaterto restore and reinvent first. The staff and board conceived the revolutionary idea of inviting kids and families to 42nd Street, andafter eighteen months of design and constructionproudly opened the doors to The New Victory Theater on December 11, 1995, dedicating the oldest operating theater in New York City to its youngest theatergoers.

Committed to the transformational power of the arts, The New 42nd Street
now a leader in the national and international arts communitiesis devoted to operating and programming The New Victory, as well as The Duke on 42nd Street and the New 42nd Street Studios.
The New 42 Board of Directors The Staff of The New 42nd Street
and The New Victory Theater