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Privacy Policy

You deserve to know what information is being collected when you use the Internet and how it is being used. At The New 42nd Street, Inc. (“New 42”), we are committed to protecting your privacy. This Privacy Policy will advise you about how we protect your personal information, and about what choices you have concerning the use of that information. This policy applies to all personal information collected by New 42 and its projects, including the New 42nd Street Studios, The Duke on 42nd Street and the New Victory Theater. Please read this policy carefully. We may need to change this policy from time to time in order to address new issues and reflect changes on our site. We will post those changes here so that you will always know what information we gather, how we might use that information, and whether we will disclose that information to anyone.

The Information We Collect and How We Use It

We collect information on our site in order to make it possible for you to access all the features on our site and to enhance your overall experience at our venues. You will be invited to provide personal information, such as your name, mailing address, phone numbers, e-mail address and your credit card information in order for us to process your ticket purchases, accept your donation or fulfill your request for information. This includes sending you transactional details such as receipts, confirmations and performance reminder emails or text messages. We also monitor customer traffic patterns and site usage to help us develop and improve design and layout. New 42 will not collect personal information about you without your knowledge and consent.

New 42 does not knowingly collect personally identifiable information from children under the age of thirteen years. Please contact us if you believe New 42 may have unknowingly collected information from a child under the age of thirteen and we will take immediate steps to delete any such personally identifiable information.  New 42 may collect children’s personally identifiable information from parents or legal guardians in order to better deliver services to children and their families or include children in on-site events.

Information Shared With Third Parties

If you give us permission, we may use your contact data to send you information about performances, new offerings and special values at New 42 and we may also send third party offers from sources trusted by New 42 to our visitors who have not indicated that they do not want to receive these types of communications. You may always opt out of receiving future mailings by clicking the “Unsubscribe” link that appears at the conclusion of every email we send to you, or by contacting us at We may also provide your contact data and other information you give us to third party renters of our theaters (“Renters”).

From time to time, we may provide your personally identifiable information to other merchants whose products or services we believe may interest you. We do not share your e-mail address with other merchants, except as stated in the prior sections of our Privacy Policy. If you do not want us to provide your personally identifiable information to other merchants, please e-mail us at and we will only share your information to process your transactions and to deliver the goods and services you have requested on this website. (For example, for your own protection we will still share your mailing address with our credit card processing company to prevent unauthorized use of your credit card.)

In addition, we may employ other companies or individuals (the “Outside Agents”), to perform functions on our behalf. Those functions may include but not be limited to sending postal mail and email, conducting sweepstakes and other promotional activities, analyzing data, providing marketing assistance, processing credit card payments, providing customer service and building our mailing lists. Outside Agents have access to personal information needed to perform their functions. Other than Outside Agents and Renters, we keep all of your personal information private and will not share it with any third party, unless you have authorized us to or we are legally required to do so. New 42 may also release account information when we believe, in good faith, that such release is reasonably necessary to enforce or apply the provisions of our Terms of Use or to protect the rights, property or safety of New 42, our users, or others.

Demographic and profile data is also collected at our site. New 42 may provide such information in the aggregate to third parties without disclosure of personally identifying information. To provide you with access to related sites, our site contains links to third party websites. New 42 is not responsible for the privacy practices or the content of any of these linked sites. In the event we sell or buy businesses or assets, customer information will most likely be one of the business assets transferred during such a transaction. In the event that New 42 or substantially all of its assets are acquired, customer information will also constitute one of the transferred assets.

IP Address

New 42 tracks IP (internet protocol) addresses for system administration purposes. IP addresses are logged per user’s session and help to determine how often areas on our site are visited. New 42 does not track IP addresses with any of your personal information, so we will never link an IP address to a specific user. We also monitor traffic patterns and site usage to help us develop and improve the design and layout of the site.

Cookies, Tags and Remarketing

We use cookies to improve your website experience. “Cookies” are small pieces of information that a Web site transfers to your computer’s hard drive. Cookies do not personally identify users, although they do identify a user’s computer. Cookies are used on our site to facilitate the ordering process and aid in analysis of site usage and can be used by other websites to present advertising which may be of interest to you based on your behavior on our site. You are always free to decline our cookies if your browser permits. Note that blocking all cookies will prevent proper operation of many websites, and may mean that you cannot use all the features of New 42’s sites.

We use action tags or pixels which create a generic notice of a page visit or activity. We do not use action tags to collect or transfer personal information. Third parties may use this data to set cookies in order to present advertising on other sites based on your behavior on our site. New 42 also uses “Remarketing” and other features of Google Analytics Advertising. These features do not use personally identifiable information, but do collect information about your computer. This allows us to analyze data about visits to our site, and is another tool used by other websites to present advertising which may be of interest to you based on your behavior on our site. If you wish to opt out you may do so here: or You may also be interested in the National Advertising Institute’s opt out tool:

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

Correcting or Updating Personal Information

If the personal information we have gathered from you changes, we will gladly correct, update, or remove any data you have previously provided to us. You may change your personal information at any time by logging in to the New Victory website and checking “Update Account” information. We may retain a copy of the prior version for our records.

Security of Your Information

When you make a donation to New 42 or purchase tickets, we need to obtain your credit card number, expiration date and billing address information. Your personal information is stored in a database hosted and maintained by a certified PCI compliant third party in a certified secure installation. New 42 maintains compliance with the rigorous standards established by the Payment Card Industry (“PCI”), which is comprised of all major credit card issuers. When you enter your credit card information into the payment processor online form, the number is encrypted and only the last four digits are potentially visible to anyone. Credit cards submitted for recurring payments are “tokenized” replacing the sensitive card account number with a more secure, non-sensitive token ID which is then stored in a secure database for a limited time period or as necessary to allow membership renewals and other recurring payments which you authorize. This helps to maintain the confidentiality of your information while helping credit card issuers resolve disputes and protect against fraudulent use of your card. We strive to protect your personal information, however, New 42 cannot ensure or warrant the security of any information you transmit to us.

Your Acceptance of These Terms

By visiting the New 42 websites, you consent to the terms of this Privacy Policy and to the collection and use of this information by New 42. We will always fully disclose our privacy policies, and we will promptly post any changes to our policy on this page. You agree that New 42 may retain and use your personal information until you inform us that you do not agree with this Privacy Policy and agree that you will not use the New 42 websites for a reasonable period of time thereafter. By using this site after we post any changes to this Privacy Policy, you agree to accept those changes. If you choose to visit the New 42 websites, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use.

Contacting Us

If you have any questions about this privacy statement, the practices of this site, or your interactions with this website, you can contact:
The New 42nd Street, Inc.
229 West 42nd Street, 10th Floor
New York, NY 10036

Last updated: December 8, 2023

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