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Provide family-friendly entertainment for your company’s employees and their children while boosting your brand visibility and supporting arts access for all kids in NYC.

New 42 offers Corporate Sponsors benefits, including:

  • Complimentary and discounted tickets for your employees/clients and their families
  • VIP access to kid-friendly workshops and events
  • Invitations to behind-the-scenes Broadway events
  • Corporate volunteer opportunities
  • Logo placement on the New Victory Theater marquee, seen by 40,000+ daily visitors to Times Square
  • Brand visibility to 60,000+ New York City families, Broadway artists and supporters

Align your company with New Victory, New York City’s premier theater for kids and families; award-winning arts education and youth development programs; and New 42 Studios, dubbed “Broadway’s secret laboratory” by The New York Times.

Benefits packages can be individualized to meet the needs of a company, and specific program and event sponsorship opportunities are listed below.

New Victory supporters follow a costumed performer with red-and-black umbrella to parade on 42nd Street

Available Programs & Events

  • New Victory Theater Season/Show Sponsor
  • New Victory Dance
  • New Victory Education Program
  • New 42 Youth Corps Workforce Development Program
  • New Victory LabWorks Artist Development Program


  • New 42 Annual Gala
  • New Victory Family Benefit

Get in Touch

For more information, please contact Lauren O'Connell at 646.223.3032 or LOConnell@New42.org.